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Chris
Lukassen
Fractional CPO
Product Dojo
Chris Lukassen is a world-renowned authority on Agile Product Management and the author of the critically acclaimed book, The Product Samurai. With over 20 years of experience in the trenches of product development, Chris has transitioned from coding real-time operating systems to leading multi-million dollar product organizations at global giants like TomTom, Saab, and Thales. As the co-creator of Scrum.org’s Professional Scrum Product Owner – Advanced (PSPO-A) course and the steward of its global curriculum, Chris has mentored hundreds of C-level executives and product managers on how to move from being "feature factories" to becoming entrepreneurial value-maximizers. He is currently the Chief Product Officer at Expandior, where he helps organizations bridge the gap between technical complexity and commercial success.
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27 May 2026 14:45 - 15:30
The "Product Samurai" strategy canvas
In most industries, product teams are locked in a "Feature War"—an exhausting cycle of copying competitors and reacting to the loudest stakeholder. This is the equivalent of a street brawl: high energy, low strategy, and everyone gets hurt. Inspired by the principles of Bushido and the mechanics of competitive Judo, this workshop introduces the Product Samurai Strategy Canvas. Led by Chris Lukassen, this session teaches you how to stop fighting your competitors’ battles and start using their own momentum against them. You will learn how to identify "uncontested space" and position your product where the competition is physically unable to follow.