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Niek
van Hoewijk
Chief Product & Communication Officer
Ateaya Sustainable Financial Ecosystem
Niek van Hoewijk is a seasoned product leader with over 15 years of experience in product development and innovation. He is currently the Chief Product and Communication Officer at Ateaya Sustainable Financial Ecosystem, where he drives the development of cutting-edge blockchain and Web3 solutions to foster financial prosperity through a distributed local economic model. Niek has led the creation of Polis~X and Kratos-X, decentralized marketplaces for tokenized gold trading, and oversees Ateaya’s brand and product messaging, boosting market visibility and stakeholder engagement. Additionally, Niek is the founder of Blockwise, a freelance product consultancy focusing on FinTech, blockchain, and Web3. He has worked with high-profile clients, including Deloitte, Neom, and Handelsbanken, where he defined product visions, developed roadmaps, and ensured alignment across teams. Niek has also held key roles at Handelsbanken and Deloitte, where he led channel modernization efforts and developed blockchain-based solutions. His leadership extends to Metaworks, where he supported digital creators in building the future of the web. With expertise in strategy, analytics, and stakeholder management, Niek is a recognized leader in Web3 and FinTech, committed to driving transformative innovation and aligning technology with business goals. His work continues to shape the future of decentralized financial ecosystems.
13 May 2024 14:30 - 15:15
Interactive roundtable discussions
Pens down, it's time to network. This session will give you the chance to work with others in attendance to tackle some of the key challenges many of you face in your day-to-day roles. The statement "a problem shared is a problem halved" really does stand true. This session provides you with a unique opportunity to share insights, strategies, and collective wisdom on overcoming the unique challenges faced by product leaders. Harness the power of collaborative problem-solving, gaining diverse perspectives on adapting strategies to meet evolving demands. Roundtable topics: • Product portfolio management. • What happens next? What lies ahead and how product leaders are planning to navigate the next year. • The art of platform product management team development. • Being a women in leadership. • CPOs as business leaders. and more.
13 May 2024 16:15 - 16:45
Metrics that matter: Measuring impact and aligning KPIs with organizational goals
Delivering value means translating product success into measurable business outcomes. This session will focus on how to define and track meaningful metrics, align product KPIs with organizational goals, and communicate the impact of product initiatives to stakeholders. By exploring best practices and real-world examples, attendees will gain actionable strategies to demonstrate their leadership impact and drive data-informed decision-making. Key takeaways: - Actionable KPI Frameworks: Learn how to select and implement metrics that directly link product performance to business objectives - Enhanced Communication of Impact: Develop techniques to articulate product contributions to key stakeholders using clear, relevant data. - Proactive Goal Alignment: Discover how to ensure product KPIs reflect and support evolving organizational priorities.