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Samuel
Beek
Chief Product Officer
VEED
Samuel is an accomplished product leader known for navigating the complex journey from startup inception to high-growth scale-up. With a foundation built in engineering and sharpened by an entrepreneurial mindset, he bridges the gap between technical feasibility and business strategy. Samuel’s leadership style is defined by a commitment to excellence in people management and a data-informed approach to product development. A graduate of the prestigious Reforge program (Retention and Growth series), he specializes in blending user research with sophisticated growth mechanics. Whether he is building a team from scratch or refining a long-term roadmap, Samuel focuses on creating sustainable value through strategic rigour and clear communication.
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27 May 2026 12:15 - 12:45
The GM playbook: How product leaders drive revenue, not just roadmaps
What if your PMs could think like GMs—fluent in market cycles, GTM levers, and stage-specific investment strategy? In this keynote, our speaker introduces the GM Playbook: a framework that empowers product teams to operate as revenue leaders. Attendees will learn how to align product investment portfolios with fiscal seasonality, drive innovation and expansion through ownership-based planning, and apply the 1-5-50 model to test, de-risk, and scale features without going full waterfall. With special relevance to AI experimentation, this approach equips CPOs to coach outcome-driven teams who partner deeply with sales, marketing, and CS—turning macro awareness into micro execution.