Every CPO is being told that AI will transform product management. They're right but not in the way most people think. In this keynote, Rodan argues that the real shift happening in product leadership has nothing to do with AI tools and everything to do with mindset: the move from Product Leader to Business Owner. Strategy, organizational dynamics, competitive positioning, and deep customer understanding remain irreversibly human responsibilities and leaning on AI as a crutch risks producing a generation of lazy, shallow product leaders. This session will challenge you to be more deliberate, more accountable, and more courageous in owning your business outcomes. The views expressed in this session represent the speaker's personal opinions and not those of IBM.