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Scott
Lichtenthal
SVP, Product Analytics Solutions
Mastercard
Scott is a Senior Vice President leading analytics solutions and product portfolio. Formerly held product, consulting, and data science leadership roles at Gartner, Booz Allen Hamilton, and Procter & Gamble.
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21 August 2025 11:15 - 12:00
Panel: Beyond product-led growth - Orchestrating the entire customer journey
Product-Led Growth (PLG) has rightly taken center stage, emphasizing the product as the primary driver of acquisition and growth. However, in today's complex and interconnected landscape, sustainable success demands a more holistic approach. This panel of seasoned C-suite leaders will delve into strategies for orchestrating the entire customer journey – from initial awareness and acquisition through onboarding, engagement, retention, and advocacy – with the product as a central, yet integrated, element. Join us for a dynamic discussion as we move beyond the current paradigm of PLG and explore the future of customer-centric growth, where a seamlessly orchestrated journey unlocks exponential impact and lasting competitive advantage. This panel is a must-attend for senior leaders seeking to elevate their growth strategies and build truly customer-obsessed organizations.