The metrics that made you a great product manager will not make you a great CPO. For years, product teams have optimised around velocity, engagement, and NPS and for years, that language has failed to land in the boardroom. As the CPO role expands into revenue ownership and commercial strategy, the gap between how product measures success and how the business measures value has become one of the most urgent translation problems in the C-suite. This keynote makes the case for a fundamental reset. Not a new dashboard, but a new frame: one that connects product decisions directly to the outcomes that drive enterprise value retention, expansion, margin, and competitive differentiation. Drawing on how the most commercially effective product leaders are rethinking their measurement operating systems, this session will challenge attendees to interrogate which of their current metrics are genuinely decision-useful, which are comfort metrics that create the illusion of progress, and which are simply absent.