Data is the fuel of the digital age, yet many organisations are still struggling to extract its full value. This panel will delve into the challenges and opportunities of transforming raw data into actionable insights that drive product success. Key discussion points: • The critical role of data quality in AI applications. • Overcoming common data challenges, such as bias and inconsistencies. • Building a data-driven culture within organizations. • Leveraging data to inform product strategy and development. • Case studies of successful data-driven product initiatives. By understanding the challenges and best practices, organisations can unlock the true potential of their data and gain a competitive edge in the market.