In the vast and often chaotic landscape of product development, a single, unifying metric can be the difference between aimless effort and focused, impactful growth. This keynote will provide a clear, actionable roadmap for product leaders seeking to cut through the noise and unify their organiSation around what truly matters: a single, high-leverage metric that predicts long-term success. We will delve into the practical challenges and triumphs of implementing a North Star Metric (NSM), moving from abstract concept to concrete execution. This session will cover: - Defining your North Star: A step-by-step guide to identifying the single metric that best represents customer value and business outcomes. - Cascading alignment: Strategies for connecting the NSM to the day-to-day work of engineering, design, and marketing teams, ensuring every sprint contributes to a shared goal. - The pitfalls and power of the NSM: A candid look at common mistakes and how to use the framework to foster accountability, celebrate progress, and make data-informed decisions. - Building a culture of Impact: How the North Star framework can transform your team's mindset from "shipping features" to "delivering value." Attendees will leave with the knowledge and tools needed to implement the North Star Framework, empowering them to lead with clarity, foster cross-functional alignment, and drive meaningful, sustainable growth for their product and company.