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Onur Alp
Soner
Chief Executive Officer
Countly
Onur Alp Soner is CEO and co-founder of Countly, where he has led the company since 2013. He has built Countly around product analytics, customer experience, data ownership and privacy, with a particular focus on helping organisations retain control of their product data. He is also a strong voice on the implications of AI for analytics, data governance and telemetry. Onur holds an MSc in Engineering and Technology Management from Boğaziçi University and a BSc in Computer Engineering from Koç University.
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01 December 2026 09:45 - 10:30
Panel - The metrics stopped making sense: Measuring product success when the user isn't the one clicking
Monthly actives. Seats. Session length. Every headline metric on your dashboard quietly assumes a human being is doing the work - and increasingly, they aren't. When an agent completes in a single call what used to take a customer fourteen screens, engagement falls off a cliff while satisfaction goes up. A great many product organisations are currently reporting numbers that no longer describe reality, to boards who haven't been told. This panel brings together product and data leaders who have had to rebuild their measurement stack mid-flight. They'll get specific about what replaced the old metrics - outcome completion, task success, cost-to-serve per resolution, trust and escalation rates - and about the harder organisational problem underneath: how you explain to a CEO that the number they've watched every Monday morning for six years has stopped meaning anything. Expect disagreement between panellists, and expect real numbers. Key takeaways - Which legacy engagement metrics break first under AI-mediated usage, and what credibly replaces them - How to instrument outcome-based success without drowning in bespoke event tracking - How to bring finance, the board and your go-to-market teams with you when the definition of 'good' changes