Aaron leads product at Noom, a pioneer in direct-to-consumer digital wellness that has helped millions of people build sustainable healthy habits and access clinical support to live better, longer. He has over 20 years of experience leading product and engineering teams at startups, public, and private/PE-backed software companies, with a focus on wellness and heathcare tech. Aaron holds a bachelor's degree in Economics from the University of Rochester and currently lives in New York City with his wife, two kids, and dog Merlin.