Alexandria Stried is the CEO of Poppins, a company currently in stealth mode addressing the public health crisis of parent stress through innovative digital health solutions. As a product leader with a proven track record, Alexandria combines professional expertise with her personal experience as a mother of two young daughters. Her career includes leadership roles as Chief Product Officer at Cerebral, founding executive and Chief Product Officer at Ellevest, and heading digital product initiatives at Weight Watchers, where she developed expertise in behavior change at scale. Known for her strategic thinking and innovative approach, Alexandria's work has been featured in Forbes and on the cover of Money Magazine. She holds an MA from NYU and a BA from Bradley University. At Poppins, Alexandria is committed to decreasing household stress, improving pediatric health outcomes, and helping parents enjoy more meaningful moments with their children—because parenting is hard enough without doing it alone.