Are customer and sales team demands for new integrations piling up on your desk? Struggling to balance integration requests with your strategic priorities? In this session, we’ll explore how Chief Product Officers can take a high-level, strategic approach to API integrations, aligning them with long-term business goals. Learn how to prioritize integration opportunities on an already packed roadmap, streamline their maintenance, and assess their value to both the business and your users. We’ll dive into common pitfalls faced by B2B SaaS companies and share actionable best practices for crafting an integration strategy that drives growth, operational efficiency, and customer satisfaction.