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Muriel
Naim
SVP, Experience Strategy & Product Design
SecurityScorecard
Muriel Naim is an SVP of Experience Strategy & Product Design at SecurityScoreCard, overseeing customer experience, product design, and AI-driven strategy. She is also an Executive CX Strategist to companies such as Sisense, 72AndSunny, and Saatchi & Saatchi. Muriel has extensive experience helping fast-growing SaaS startups scale from millions to billion-dollar valuations, and has held positions and implemented methodologies for high-performing cross-functional teams at Walmart Labs, Disney, and ABC. She helmed the creation of the seamless omnichannel experience at Walmart International, driven measurable business results across Fortune 500 companies, and is mentoring the next generation of design and product leaders via InsideOut Community and BAFTA. Muriel is also an accomplished film director & writer.
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26 March 2026 12:30 - 13:00
From Lip-Service AI
to AI-led CX. A CPO guide.
AI is everywhere, but "just doing AI" isn't a strategy. In this session, Muriel Naim, SVP of Experience Strategy & Product Design at SecurityScoreCard, breaks down why most AI implementations fail to deliver real customer value, and what it actually takes to move from performative AI adoption to AI that meaningfully transforms the customer experience. Drawing on her work scaling SaaS products across Fortune 500 companies, Muriel will walk through the prerequisites for good AI: understanding your data, targeting the right problems, and building the research-led feedback loops that separate AI that sticks from AI that erodes trust.