In today’s fast-paced product environments, user feedback flows in from all directions support tickets, app reviews, social media, and internal forums. But when that feedback is siloed or inconsistently labeled, it’s hard for teams to detect issues early, prioritize effectively, or act with confidence. In this session, Vani Kumar, Director of Engineering at Pinterest, and Christian Wiklund, CEO & Co-founder of unitQ, will share how Pinterest is improving visibility into product quality by consolidating and categorizing user feedback at scale. They’ll walk through how teams across Engineering, Product, Support Ops, and Customer Operations are leveraging a centralized feedback and quality intelligence platform to align around the voice of the user, streamline workflows, and uncover actionable insights faster. Whether you’re facing fragmented feedback systems or looking to mature your quality processes, this session will provide tactical lessons on how to scale feedback operations without increasing overhead. Key takeaways: → How Pinterest centralizes feedback from support, social, and app store channels. → Ways AI-powered categorization improves signal clarity and cross-team triage. →How automation and integrations (e.g., Jira, Drupal, Tableau) reduce manual effort. → Practical lessons on scaling feedback workflows across engineering and product. → What Pinterest is exploring next to unify feedback and insights under one platform