Research and voice-of-customer teams are being consolidated, absorbed, or cut. An AI tool usually gets named as the reason, and a CPO usually signs off. unitQ asked research professionals directly whether AI is replacing them. Christian Wiklund share the results of the study, including the part that contradicts what most product leaders assume is happening. Then the harder question. When the function that owned customer understanding is one person or nobody, the responsibility doesn't disappear, it just becomes unassigned. He'll walk through what that looks like inside product orgs already living it, and what has to be true for AI to close that gap rather than paper over it. You'll leave with a clear read on where customer understanding now sits in your org, and whether anyone is holding it.