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Kelvin
Kwong
Chief Product Officer
Mars
Kelvin Kwong is Chief Product Officer at Kinship, the consumer technology division of Mars Petcare, where he leads product management, engineering, design, data, research, and customer experience across a portfolio of consumer and clinical technology products. Since joining Kinship, Kelvin has transformed a fragmented collection of acquired businesses into a focused technology platform spanning a consumer marketplace with over 50 million annual visitors, an AI-powered veterinary health app, a direct-to-consumer nutrition brand, and a health content platform. He has also led the adoption of agentic development practices and AI-powered experiences across the organization, driving innovation at one of the world's largest pet care companies. Prior to Mars, Kelvin served as Chief Product Officer at Big Health, where he scaled a leading digital therapeutics platform, and previously led behavior change product development at Jawbone, helping pioneer consumer health and wearable technology experiences. His career also includes experience in private equity at Onex, investment banking at Jefferies, and product roles at Amazon.
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24 September 2026 12:00 - 12:30
Stop applauding the secret: What magic teaches us about building great products
AI has given product teams extraordinary capabilities. Yet many AI products still feel unfinished, exposing raw technology and expecting customers to create the value themselves. Drawing on lessons from a decade as a professional magician and years leading product organizations, Kelvin Kwong explores a simple principle: customers don't care about the secret—they care about the experience. Just as audiences remember how a magic trick made them feel, customers remember the outcomes a product creates, not the technology behind it. In this keynote, Kelvin shares a framework for moving beyond AI features and designing AI experiences that customers genuinely love. Key takeaways: - Why AI capabilities alone rarely create great products. - The difference between shipping AI features and delivering customer value. - Lessons from magic and human psychology that product leaders can apply immediately.