Scaling from an early-stage startup to a true scale-up demands far more than adding headcount it requires a deliberate transformation of the product organization, its operating model, and its culture. In this panel, seasoned product leaders share real-world lessons from navigating this shift, including how to evolve roles and responsibilities, introduce process without stifling innovation, and build a culture that can sustain growth. Panelists will discuss the inflection points where startups typically struggle, strategies for balancing agility with alignment, and the mindset changes required as teams mature. Attendees will gain a candid, multi-perspective view of what it really takes to scale product practices, strengthen cross-functional collaboration, and create an environment where teams and the business can grow with intention.